Seamless connected user experience for drivers across pre, during and post trip scenarios
Summary
A design program to create a smart, intelligent connected experience that support drivers plan operations, predict maintenance, log repairs and manage downtime across the fleet for UD Trucks culminating in more effiency across the business.
Services
Lead Designer, UI/UX
Client
UD Trucks (2021)
Challenges
Standardisation
Drivers have different ways of doing things in different locations and countries. Aligning these processes and tasks would be more efficient for the business.
Efficiency
Some of the trips can be quite efficient for the business in terms of fuel costs and maintenance costs for the trucks. Optimising this will make the business more efficient.
Adminstration
Currently there is a lot of paper work to fill in for drivers on their pre-trip and post-trip inspections.
Unsavvy audience
In most of the areas of operations, the truck drivers are middle aged and not technically savvy. As a result the experience has to be considered for all types of users.
Opportunities
Automation
Digitize and automate pre trip inspection checkpoints removing lots of unnecessary paperwork for drivers.
Discoverability
Serve drivers information on fuel stations, fuel type, Ad blue & dealership locations before or during one of their trips
Monitoring
Monitor fuel type, usage & distance for efficient trip logistics / planning to predict and enable maintenance, repairs and support
Development
Management of performance support across dashboards & touch-points to empower the drivers to improve their performance after each trip
My role & responsibilities across the program
• Established driver proto-personas, focusing on one persona to demonstrate a 'day in the life of' to craft the pre-trip, during-trip and post-trip flows.
• Lead the Visual design production of the templates based on the pre-trip, during-trip and post-trip journey flow adhering to iOS guidelines and conventions.
• Designed core screens in Dark Mode for the stakeholders to test with users ensuring the designs will be accessible for drivers on night trips.
• Created click through prototypes in Figma for stakeholders to navigate through and a high-fidelity interactive prototype in Protopie closely mirroring a real app-like experience.
UD Truck driver proto-persona
We created a few proto-persona’s which describe the UD truck drivers based on the assumptions of the UD stakeholders. Creating this ad-hoc persona allowed us to begin designing and building immediately without getting overly bogged down with the details of user behaviour. From there we created an end-to-end user journey which would form the basis of the IA and Wireframes that were to be designed in the later phases.
Pre-Trip: Taking the necessary checks before a trip is about to start
Ahmad carries out a pre-trip check with the guidance of the app on his mobile device. He is presented with multiple screens with a simple way of validating the checks ranging from checking tyre pressure to making sure wheel bolts are screwed on tight.available by utilizing open banking APIs to determine his current home insurance product is about to expire.
During-Trip: Serving the driver with contextual information whilst on an active trip
During the trip Ahmad looks up to his phone which is fixed to the dash of his truck. There he is able to quickly see how much AdBlue and Fuel he has remaining. He gets a notification alert for braking too harshly appear on his display, allowing him to address the braking and improve his score.
Post-Trip: Improving driver performance with detailed reporting and breakdown
Ahmad finishes his post trip checks and heads over to the crew resting area. He launches the UD Trucks app and views his post trip summary, he receives a score of 74/100 and is delighted, he swipes down and views some cards that give him tips and tricks to improve his score.
Optimising the experience to work across day or night
As a lot of the drivers routes involve driving at night it was essential for us to optimise the experience to work in both the day and the night. We devised a dark-mode colour scheme which would still offer enough contrast to clearly define content areas. The main brand accent colurs were robust enough to work across both colour schemes allowng us to retain brand consistency as much as possible.
Bringing the experience to life through a high-fidelity prototype
Using Protopie we created the end-to-end journey as an interactive iOS protoype. The prototype was to be used for testing by a panel of drivers at UD Trucks, so we wanted to make sure we could get it as close to the real thing as we could, ensuring the best results with the user feedback.
