Story
With more than 15 years in the industry, I have worked on projects for global brands, start-ups, and small businesses across B2B and B2C. My portfolio includes interactive experiences, brand identities, and digital products, all marked by my hands-on, detail-oriented approach. Known for leading by example, I foster team growth and am a champion of high-quality, strategic design.
Born in England with Serbian roots, I blend British charm and sophisticaion with Serbian tenacity and grit which is reflected in my work. As a Digital Designer I specialise in creating cohesive brand systems, innovative digital experiences, and impactful products that connect with users and drive business success.
My design aesthetic is shaped by a range of influences—from the functional clarity of Dieter Rams and the bold storytelling of George Lois to the meticulous aesthetic of Wes Anderson. With a love for Brutalism and Swiss grids, I strive to bring structure, impact, and a touch of narrative flair to my work, crafting designs that are purposeful and visually engaging. For me, great design lies at the intersection of business goals and the user’s ‘why,’ delivering solutions that are bold, functional, and memorable.
Committed to staying on the cutting edge, I immerse myself in the evolving world of design. From taking a recent course in VR/AR to exploring AI-driven design, I’m constantly learning. My inbox is packed with design blogs, and my X feed is filled with daily inspiration—keeping me deeply connected to the design zeitgeist.
Outside of work, I can be found drawing brutalist buildings, savoring a juicy burger, diving into dystopian novels, watching Sopranos reruns and taking photos on a travel trip. These interests fuel my creative perspective and add a unique depth to my design approach.
maverick.
out the box.
purist.
gives a damn.
risk taker.
methodical.
Client's I've worked with
Philip Morris International
Etc.Health at BT Group
Natwest
Manchester United FC
BAWAG P.S.K
VOLVO Cars
Vodafone
International Gaming Technology
JK Rowling
Jamie Oliver
BBC
Reckitt Benckiser
Pokerstars
Talk Talk
Skillset
Branding
Digital Strategy
Art Direction
Illustration
User Interface Design
User Experience Design
Interactive Design
XR/VR/AR
Toolkit
Figma
Framer
Principle
Adobe Creative Cloud
Keynote
Microsoft Office